Xero’s Special Customer
At the height of covid the brief came in from Xero’s partner team to delight their close accountancy practice partners. They considered going down the road of free Xero merchandise but instead we created a seasonal film to inspire and delight them in what had been a tough year.
Xero’s partners often see customer story videos, but this time we added a little seasonal spice by creating a fictional Xero partner North Pole Accountants and its founder Andrea. But that wasn’t enough as Andrea had one special client, Santa.
Special attention to detail was taken in making the story as magical as possible, by including branded mugs, family photos with Santa over the years, Xero awards certificates and also a micro site for North Pole Accountants.
May 13, 2021